Will marketers be automated out of a job?

Date: October 16, 2016  Posted in: Commentary  Comments: 0

Technology may indeed put you out of a job. Companies are counting every penny and reducing payroll can result in huge savings. AI platforms are being marketed to offer a more economical option for many jobs. But marketing may require too much creativity to be completely replaced by technology. These jobs may be fewer, but probably not completely disappear.

Key Takeaways:

  • Earlier this year, it was revealed that the company had been experimenting with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its online ad buys.
  • Einstein, which Salesforce bills as “AI for Everyone,” aims to make “Salesforce the world’s smartest CRM” by “enabling any company to deliver smarter, personalized and more predictive customer experiences.”
  • While Salesforce is pitching Einstein as a way to make its staff, including marketers, more effective, some are starting to ask if the days are numbered for many marketers.

“There are still a lot of areas in the marketing process in which human involvement is required and/or desirable.”

https://econsultancy.com/blog/68339-will-marketers-be-automated-out-of-a-job/

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