To Foster Online Trust, Build a Community

Date: September 12, 2016  Posted in: Commentary  Comments: 0

French ride-sharing service BlaBlaCar differs from most ride-sharing services in that they take people going from one common point to another, rather than professionals. They do this fostering trust, which they accomplish by mastering the six pillars of online trust, which they call DREAMS. It stands for Declared, Rated, Engaged, Active, Moderated and Social; all of these pillars have directly led to the rapid expansion of the company.

Key Takeaways:

  • Building trust will be increasingly important to truly claim being customer-centric, and part of customer-centricity will be serving as the platform on which to build trust among customers themselves.”
  • Online platforms, or peer-to-peer marketplaces enabled by databases, search engines, and connectivity create new systems for the provision and nurturing of unprecedented levels of interpersonal digital trust.
  • By building online profiles and accumulating feedback “individuals are becoming their own brands, moving from a ‘one-to-many’ configuration to a world where trusted interactions can occur on a ‘many-to-many’ basis…[and] creating a new ‘crowd-based’ form of capitalism,”

“Building trust will be increasingly important to truly claim being customer-centric, and part of customer-centricity will be serving as the platform on which to build trust among customers themselves.”

http://www.strategy-business.com/blog/To-Foster-Online-Trust-Build-a-Community?rssid=all_updates

Constraint Breaker

Leave a reply

Your email address will not be published. Required fields are marked *

Last Posts exclude current using advanced filters

none

5 Things Your Business Should Outsource

div#keypoints { margin-left: 2em; margin-top: 0.5em; } li#takeaway1, li#takeaway2, li#takeaway3 { } p#quote { background-color: #AFEEEE; padding: 1em; margin-top: 0.5em; font-style:italic; } W...

 

Read more

Blogging Your Way To a More Powerful Brand

This article stats that blogging is one of the most powerful ways to push your brand or product. You must write to gain a following, but you also must write in a way that stands out from the rest of ...

 

Read more

Strategic Leadership Skills

A good leader will possess some skills mentioned this this article to be wholesome. One important quality of a good leader would be their ability to connect their long term goals with their present l...

 

Read more