Decision making has been known to give people anxiety. The bigger the decision, the bigger the panic that it causes. That anxiety comes from these decisions usually comes from a form of information overload. People’s minds just simply cannot handle that information at one time. Studies are showing, especially with people who have a great deal of information coming at them from social media, they may soon be making poorer decisions, or worse, not able to decide at all.
- Dimoka recruited volunteers to try their hand at combinatorial auctions
- Earlier generationsy used due diligence of looking things up in a reference book
- In the 17th century Leibniz bemoaned the “horrible mass of books which keeps on growing,”
“She recruited volunteers to try their hand at combinatorial auctions, and as they did she measured their brain activity with fMRI. As the information load increased, she found, so did activity in the dorsolateral prefrontal cortex, a region behind the forehead that is responsible for decision making and control of emotions. But as the researchers gave the bidders more and more information, activity in the dorsolateral PFC suddenly fell off, as if a circuit breaker had popped.”