Social Selling Without Situational and Contextual Content Is like Partying with Robots – Part 1

Date: September 18, 2016  Posted in: Commentary  Comments: 0

A new way of interacting with potential customers/clients has evolved which consist of social selling and content marketing. Social selling is interacting on social websites as a way of communication. Content marketing needs the right propaganda to make it in today’s markets, as well as the need for the product and situational and contextual content to properly promote the products/services.

Key Takeaways:

  • “Social selling” is supposed to be the label for communicating with your potential named customers through social media.
  • Let me for the sake of simplicity divide “content” into three categories: Propaganda Generic Need/Pain Content Situational and Contextual Content
  • Anytime you engage in communicating or discussing with a specific named audience you should produce situational and contextual content.

“Anytime you engage in communicating or discussing with a specific named audience you should produce situational and contextual content.”

http://tbkconsult.com/social-selling-without-contextual-content-like-partying-robots/

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