Marketing Decisions: Known Knowns and Unknowns, Unknown Unknowns and Knowns

Date: October 16, 2016  Posted in: News  Comments: 0

When dealing in marketing decisions there are four categories that have relevance to marketing plans, marketing strategies and direction. The four categories are known knowns, known unknowns, unknown unknowns and unknown knowns. When it comes to these groups, the “knowns” are actually less dominant and even rarer than you might think. The unknowns seem to surround us on all sides.

Marketing Decisions: Known Knowns and Unknowns, Unknown Unknowns and Knowns

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