Date: October 28, 2016 Posted in: News Comments: 0
Leading a successful brand requires not just earning a customer’s business but also keeping it. Some brands excel at becoming popular but then lose market share because they’re unable to keep up with changing trends in the marketplace. Brands that have staying power tend to share a certain set of attributes. They’re not afraid to embrace technology, they listen to their customers, and they stay fresh and look out for innovative opportunities.